Patrick VinclerMarketing Strategy Consulting

Available For Consulting
Digital Marketing Strategy

What I Can Do For You

I’m a San Diego based full-stack Marketing Consultant, that is to say, I’m a professional with hands-on and leadership experience across:

Digital Channel Marketing – generating traffic from organic and paid sources, optimizing conversion to acquire new customers, activate them, and retain them. I accomplish this though helping organization setup and managing channels that include SEO, PPC, Display, and Email.

Brand Marketing – earning trust, reputation and affinity for brands by building and promoting their identity. Enabling discovery of a brand at the top of the funnel, which leads to better conversion. I accomplish this through great storytelling that connects with a target audience, and that is driven by Content Marketing, Social Media, Influencer Marketing, and PR.

Technical Marketing – selecting and using marketing technologies that measure success correctly, increase marketing reach, test conversion theories, and enable marketing teams. I accomplish this by working in between product and marketing, understanding agile principles, and a working knowledge of HTML/CSS/and Javascript.

Whether you’re building a marketing program from the ground up, or would like to revisit your current program, services I offer include:

Overall Marketing Strategy & Planning
Budgeting and Forecasting
Marketing Channel Development
Marketing Technology Consulting
Digital Brand Strategy
Content Planning and Strategy
Offline-Online Strategy
Technical Audits (SEO, Analytics, CMS)
Vendor Audits, Selection, & Negotiation
Team Planning & Talent Selection

Career Stats

15years of experience
52employees managed
68averaged percent growth of annual campaigns
3.3average years of service per employer

Core Competencies

/What I do best

I’ve based my career on becoming a rare breed of professional; someone who’s equally footed on creative, technical, and business landscapes, but who also possess the all-important soft skills needed to leverage functional knowledge in the workplace. I’ve done this through focusing on the following six core competencies.


I’ve worked across consumer experience, usability, and market research to truly understand customers, how to communicate to them, and their role in product development process, translating both qualitative and quantitative data into solutions.


At the center of any successful organization is a solid product. I’ve long worked in an environment that bridges product and marketing, allowing me to both directly influence product development while and communicating that value to customers.


Having spent the last eight years in tech oriented companies, I understand the processes, platforms, capabilities, and constraints of development teams. Doing so is important to a well functioning product-marketing ecosystem.


Outside of an MBA, I’ve invested substantial time and energy into mastering business management practices. I’m experienced in budgeting and forecasting at sixteen month and five-year levels, strategic planning, market research, and organizational management.


I draw upon my creativity to effectively solve problems, to generate new concepts, or to master the message I want to convey. From product and branding to direct response ads that hook customers, I’ve done quite a bit – all left-handed.


To me, being an effective leader requires the courage to confront obstacles head-on, to communicate openly, to seek feedback, and to be accountable. I’ve spent my career refining the soft skills needed to wake up each day and take on the challenge of leadership.


/Our Journal

Business Acumen
Mar 24

3 Cost Driven Reasons Why You need to be a Smarter Marketer in 2014

If you’ve worked in digital marketing for a while, you’ve probably noticed something as of late – overall costs are going up, up, up. As the online advertising ecosystem matures,…

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Channel Forecasting Explained

For organizations that have sizable marketing budgets to spend, the question of how to accurately forecast a year or more of growth can be a daunting task. When I first…

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Mar 17
Jun 19

Content Marketing vs. Content Strategy

Last week I spoke on the subject of Content Marketing vs. Content Strategy at the San Diego Interactive Marketing Meetup.  With access to fast and cheep means of publishing content,…

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What makes a good infographic?

Though not new concept by any means, the infographic has become a very popular asset to both marketers and publisher over the last few years.  "Popular" could also be refereed…

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Nov 2
Customer Focus
Feb 15
Relationship Marketing

Relationship Marketing

What Valentine’s Day Can Teach Us About Marketing   Each Valentine’s Day, I’m reminded of the years I spent marketing for ProFlowers, one of the nation’s largest online floral retails.…

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Mar 29

Coaxing The Big Picture on Search out of SES NYC

Thursday concluded the final day of the Search Engine Strategies conference in New York City. On tap were the usual topics; architecture, enterprise seo, search+social, how to get out of…

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SEO: Role or Skill in 2013 and Beyond

In advance of the Search Engine Strategies (SES) conference next week in New York City, I wanted to share some thoughts about a question I'll be asking most over my…

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Mar 24
Product Focus
Sep 18

5 Common Usability Issues Every Site Should Tackle

Usability design, and UX research in particular, have become hot topics over the last few years. As the web matures, businesses have been discovering what value usability plays in their…

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Dec 30
2016 Digital Marketing Trends

5 Trends Driving Digital Marketing in 2016

  There is a common thread running through the heart of digital marketing trends today – ever increasing technology and complexity.   The effect these have had on digital can…

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Pubcon 2012 Technical SEO Highlights

PubCon 2012 wrapped up today, ending three days of sessions on a variety of internet marketing topics, with a slant towards search marketing. Having attended PubCon for the last four…

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Oct 19

Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.

- Steve Jobs -

(858) 381-2098

San Diego, CA