Patrick VinclerMarketing & Product Leadership

Marketing Director

About Me

/Who Am I

Goal focused marketing executive with 15 years of progressive technical, creative, and managerial marketing responsibilities. Consistent track record of hitting growth targets through strategic vision, planning, accountability. Data driven marketing technologist with a solid understanding of the digital assets needed to execute marketing strategies and build better customer experiences.  Skilled communicator capable of connecting with internal stakeholders and external audiences in a variety of mediums. Respected as a dynamic leader skilled at building, developing, and leading effective teams.


15years of experience
52employees managed
250career revenue generated dollars (in millions)
3.3average years of service per employer


/Our Journal

Content Marketing
Nov 2

What makes a good infographic?

Though not new concept by any means, the infographic has become a very popular asset to both marketers and publisher over the last few years.  "Popular" could also be refereed…

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Mar 24

3 Cost Driven Reasons Why You need to be a Smarter Marketer in 2014

If you’ve worked in digital marketing for a while, you’ve probably noticed something as of late – overall costs are going up, up, up. As the online advertising ecosystem matures,…

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Content Marketing vs. Content Strategy

Last week I spoke on the subject of Content Marketing vs. Content Strategy at the San Diego Interactive Marketing Meetup.  With access to fast and cheep means of publishing content,…

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Jun 19
Oct 26

3 Significant Trends in Marketing Leadership

The role of a marketing professional is ever changing, and so too are the responsibilities for leaders within this profession. Once largely focused on traditional core activities, future marketing leaders…

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Mar 24

SEO: Role or Skill in 2013 and Beyond

In advance of the Search Engine Strategies (SES) conference next week in New York City, I wanted to share some thoughts about a question I'll be asking most over my…

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Forecasting for SEO

For organizations that have made organic search a considerable part of their online marketing efforts, there eventually comes the question of how to forecast for what can be one of…

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Mar 17

Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.

- Steve Jobs -

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San Diego, CA